ADVERTISING DEPARTMENT - GETTING PEOPLE INVOLVED
Daniel Lacasse - Marketing Director & Advertising Consultant
I’m the engine behind the advertising consultants. My team comes to me for promotional ideas, communication tools, sales strategies and ideas to promote our clients. My reputation as a problem-solver comes from my experience as a business owner in the graphic design and communications field. Also, having been involved in the business community either as a board member for the Chambre de commerce de Gatineau or President of APICA, I’ve earned the respect of the business community and the appreciation of my peers. If you witness a crazy idea in the Bulletin or in the West Quebec Post, chances are that it came from my galloping imagination!
Jerry Alary - Advertising Consultant
I have been associated with the Bulletin d’Aylmer for over ten years. The Bulletin is known as the voice of Aylmer. As a bilingual paper, it insures that all of Aylmer is informed of issues that affect its residents. A recent survey by Léger Marketing sponsored by the city of Gatineau determine that 45% of Aylmer residents get their information with regards to the city by reading the Bulletin d’Aylmer. No other media, whether written, radio or television scored anywhere near that number for any of Gatineau’s five sectors. Advertisers have long since recognized this fact and support the Bulletin more than any other media when it comes time to reach Aylmer residents. My tenure with the paper has reinforced my impression that community newspapers are here to stay. They remain the backbone and soul of communities who rely on them to bring residents together.
